Analytics & strategy
Good marketing is founded on insights. We map your marketing to your customer’s buying journey — like switching a light on in the dark. The clarity dramatically improves strategy and results.
Let's grow your business with data-led marketing
We drive results by using data and analytics to find your highest-value marketing opportunities. This allows us to deliver true marketing results and gain and retain customers.
We are trusted by businesses across NZ & AU
The Problem
Marketing is hard and attribution is complex. You want to avoid vanity metrics and focus on marketing that delivers real results.
You're not sure what marketing efforts are driving the leads and sales for your business.
You want to know what your highest leverage marketing opportunities are.
Working in a silo with your agency isn't getting you the right results.
The Solution
We'll help you get to the right metrics like marketing ROI, and performance. The goal is actionable insights so your marketing can scale.
Create a plan
We create a plan together based on your customer journey, in-house resource and data-insights.
Test & Learn
Integrate a test, measure and learn process into your day-to-day.
Update your marketing
Make your marketing persuasive, easy to use and get real results.
Put data to work
Learn what is working, where the opportunities are and how to execute on your strategy.
Customer Journey Marketing
Hone in on your customer purchase journey so you can market at every touchpoint.
Build & scale
After we've refined our plan together, we'll execute it to grow your market share and scale the impact of your digital.
Monthly Rhythm
We report monthly on what is working and where your best opportunities are. Insights are all data-driven.
Execution
We help you execute to attract high-quality traffic, improve user engagement and drive measurable growth.
Prioritisation
Put your data to work. Our metrics help you choose where to focus and how to improve performance.
Collaboration
Leverage our specialists while maximising your in-house team. We train and equip your team to evolve your marketing.
You'll experience
The results of a system built to grow with your business.
A system
A marketing system that continually tests, learns and refines to drive consistent measurable growth.
Confidence
Confidence that your channels are expertly monitored.
Alignment
Assurance that your data is accurate and reliable, and the ability to demonstrate the impact of your marketing.
Omni-Channel Results
Experience real progress as you focus on high-impact, strategic marketing.
How we deliver
Why leading brands choose to partner with Data Story
95+
Successfully Clients served
21M
Avg annual clicks from managed ad accounts
$250M
Client's recorded rev in 2024
See what our clients have to say
“Arthur raised a great question around our budget allocation to branded search. As a result, we set up a test redirecting spend to generic and tracked performance. The final results were a really posit…”
Chief Marketing Officer, Wētā Workshop Tours
“The team at Data Story have transformed how we approach our digital marketing. Their data-driven approach and clear reporting means we always know exactly where our marketing budget is working hardest…”
Marketing Director, Ultimate Hikes
“Working with Data Story has been a game changer for our SEO strategy. They helped us identify key opportunities and delivered measurable improvements in organic traffic and rankings.”
Digital Marketing Manager, Destination Queenstown
“The paid media strategy that Data Story developed for us has consistently delivered strong ROAS. Their transparent reporting and proactive optimisation means we feel confident in every dollar we spend…”
Director, Aspiring Guides
“Data Story helped us completely overhaul our HubSpot setup. The result is a CRM that actually works for our team, with automation that saves us hours every week.”
Head of Marketing, MountainWatch
“The HubSpot CRM setup that Data Story delivered has completely transformed how we manage our client relationships. The team took time to truly understand our business before building anything.”
Operations Manager, ARRIVAL Travel
“Data Story have been an invaluable partner in helping us understand and leverage our data to drive better marketing decisions. Their team is knowledgeable, responsive, and genuinely invested in our su…”
Marketing Manager, International Antarctica Centre
“Data Story helped us understand how to use trend-driven content to reach visitors at the right time. The results speak for themselves — our organic reach has never been stronger.”
Tourism Manager, Horowhenua NZ
“The recurring donations campaign that Data Story delivered for us exceeded every target we set. Their understanding of the non-profit space and commitment to the cause made this a truly special partne…”
Digital Marketing Lead, Women's Refuge
“Data Story's approach to local SEO was exactly what we needed. They understood our market, our patients, and delivered results that have made a real difference to our practice.”
Practice Manager, Queenstown Medical Centre
“Data Story are a fantastic partner for CareHQ. Their friendly and responsive Account Management team and campaign evaluation tools and dashboards, give us easy to use, real time access to how our camp…”
Senior Marketer, Care HQ
“From day one, the Data Story team were like an extension of our own marketing team. They brought structure, strategy, and energy that helped us scale our lead generation significantly.”
Co-Founder, Chomp
“Data Story's Google Ads strategy delivered incremental growth that we had struggled to achieve on our own. Their analytical approach and constant testing means we're always improving.”
Marketing Manager, Release NZ
Where we play
There are three ways we'll grow your organisation. Get more customers. Get those customers to spend more, and get those customers to come back.
Our process is designed so that we can measure these 3 things, and create a plan to improve performance.
Website UX & CRO
We audit websites so they are persuasive, easy to use and designed to improve digital performance. Effective conversion of visitors into customers, driving real business results.
Traffic Acquisition
A comprehensive strategy across search, social, paid and email — so your business connects with the right audience and drives conversions, repeat purchases and customer loyalty.
Partner with Data Story
Why our Clients partner and stay with us
We are proud to be
Business Partner
Google Partner
Certified Partner