Loved by Marketing Leaders
Data Story is a data-led marketing agency based in Queenstown, New Zealand. We help growth businesses across NZ and Australia use data to make better marketing decisions and drive measurable results.
Marketing for good
Data Story was born to master the craft of marketing, and to use that power for good.
We blend data, analytics, and creativity to craft compelling marketing strategies that drive results. Our passion lies in transforming insights into actionable plans for organisations that align with our doing-good manifesto.
Work with us
Our values drive everything we do
Our values put your results at the centre of what we do. We are on a mission to become so good at growth marketing that we can help organisations change the world for the better.
Hopefully you are on the same page or truth is we will not work that well together!
ResultsFull Transparency
We operate on a full transparency approach with our clients. We share our hesitations, our ideas and anything we can to help grow.
We follow the data
We use data to decide where to focus. We then come up with ideas to boost performance and choose what to do based on impact and cost. This way, we aim at the most important parts of your marketing and strategy.
Partner for the long term
We are committed to long-term client partnerships that drive client growth. Our team acts as an extension of clients’ own, providing training and coaching while ensuring every dollar is spent wisely, treating their budget as if it were our own.
Meet the Data Story team
Direct access to experts in Strategy, Analytics, Paid Media, SEO, CRO and Automation.
See what our clients have to say
“Arthur raised a great question around our budget allocation to branded search. As a result, we set up a test redirecting spend to generic and tracked performance. The final results were a really positive outcome. Thanks so much for the insight, we really appreciate it.”
Chief Marketing Officer, Wētā Workshop Tours
“Data Story are a fantastic partner for CareHQ. Their friendly and responsive Account Management team and campaign evaluation tools and dashboards, give us easy to use, real time access to how our campaigns are performing against our business goals.”
Senior Marketer, Care HQ
“Partnering with Data Story has really strengthened our digital advertising across multiple campaigns. Their data-led recommendations have helped us reach the right audiences and improve our overall ad performance. The team is attentive and they're always willing to explain things in a way that makes sense. We love working with the Data Story team!”
Marketing Team, International Antarctic Centre
“Data Story are an amazing partner. The team understand our goals, our business and slot straight into our way of working. They are an extension of our team. Everything with them is easy, from communication to problem solving, and we always feel supported. The results we have seen since working with Arthur and the wider Data Story team speak for themselves. We highly recommend them.”
Digital Marketing Manager, Ultimate Hikes
“Partnering with Data Story for our digital strategy and growth has been a game changer, helping us stay ahead of the curve in a changing market. A trusted and reliable partner who consistently deliver results, we consider Data Story to be an extension of our marketing team.”
Marketing Manager, Tasmanian Walking Co
“Our results since partnering with the team at Data Story have been incredible. Their work on our paid media strategy and management and HubSpot optimisations has led to higher-quality leads, more enquiries and a steady flow of bookings rolling in. On top of that, the team are absolute legends!”
Marketing Manager, Mountain Watch Travel
“Data Story have challenged and collaborated with us in developing our strategic thinking, planning and execution of our marketing activity. They're not an agency to us, but a partner in understanding our customers, our business and marketing. Through this we've been able to make more informed decisions that have improved performance. They're also just fun to work with!”
Marketing Manager, NZSki
“We're thrilled with our new website developed by Data Story. Since its launch, we've seen an immediate increase in bookings and a noticeable improvement in the quality of enquiries we receive. The streamlined user experience, combined with the clear and intuitive presentation of information, has transformed our website into a genuine tool for our team and clients. Data Story truly understood our brand and delivered a platform that not only looks great but will continue to serve our company as the products and brand develop.”
Marketing Manager, Aspiring Guides
“Our paid media strategy implemented with Data Story delivered immediate results. Not only did we experience an increase in the number of enquiries, but we found that the leads generated were genuinely interested in our services and were more likely to convert into bookings.”
Digital Marketing Manager, Aspiring Guides
“Working with the Data Story team on our UX has transformed our approach. The increase in conversions and engagement speaks volumes, and their strategic insights helped us better understand and segment our audience effectively.”
Digital Marketing Manager, Destination Queenstown
“We had no idea how much of a difference local pages could make! Since launching our new location pages, we've seen a huge boost in online visibility, and patients are finding the right clinic faster. The results have been awesome!”
Manager, Queenstown Medical Centre
“Working with Data Story helped us feel in control of our digital strategy. The team is insightful, responsive, and great to work with. Highly recommend!”
Marketing Manager, NZ Nature Fund
“Data Story helped to get us actionable data that led to big wins.”
Digital Manager, Quitstrong.nz
“Arthur raised a great question around our budget allocation to branded search. As a result, we set up a test redirecting spend to generic and tracked performance. The final results were a really positive outcome. Thanks so much for the insight, we really appreciate it.”
Chief Marketing Officer, Wētā Workshop Tours
“Data Story are a fantastic partner for CareHQ. Their friendly and responsive Account Management team and campaign evaluation tools and dashboards, give us easy to use, real time access to how our campaigns are performing against our business goals.”
Senior Marketer, Care HQ
“Partnering with Data Story has really strengthened our digital advertising across multiple campaigns. Their data-led recommendations have helped us reach the right audiences and improve our overall ad performance. The team is attentive and they're always willing to explain things in a way that makes sense. We love working with the Data Story team!”
Marketing Team, International Antarctic Centre
“Data Story are an amazing partner. The team understand our goals, our business and slot straight into our way of working. They are an extension of our team. Everything with them is easy, from communication to problem solving, and we always feel supported. The results we have seen since working with Arthur and the wider Data Story team speak for themselves. We highly recommend them.”
Digital Marketing Manager, Ultimate Hikes
“Partnering with Data Story for our digital strategy and growth has been a game changer, helping us stay ahead of the curve in a changing market. A trusted and reliable partner who consistently deliver results, we consider Data Story to be an extension of our marketing team.”
Marketing Manager, Tasmanian Walking Co
“Our results since partnering with the team at Data Story have been incredible. Their work on our paid media strategy and management and HubSpot optimisations has led to higher-quality leads, more enquiries and a steady flow of bookings rolling in. On top of that, the team are absolute legends!”
Marketing Manager, Mountain Watch Travel
“Data Story have challenged and collaborated with us in developing our strategic thinking, planning and execution of our marketing activity. They're not an agency to us, but a partner in understanding our customers, our business and marketing. Through this we've been able to make more informed decisions that have improved performance. They're also just fun to work with!”
Marketing Manager, NZSki
“We're thrilled with our new website developed by Data Story. Since its launch, we've seen an immediate increase in bookings and a noticeable improvement in the quality of enquiries we receive. The streamlined user experience, combined with the clear and intuitive presentation of information, has transformed our website into a genuine tool for our team and clients. Data Story truly understood our brand and delivered a platform that not only looks great but will continue to serve our company as the products and brand develop.”
Marketing Manager, Aspiring Guides
“Our paid media strategy implemented with Data Story delivered immediate results. Not only did we experience an increase in the number of enquiries, but we found that the leads generated were genuinely interested in our services and were more likely to convert into bookings.”
Digital Marketing Manager, Aspiring Guides
“Working with the Data Story team on our UX has transformed our approach. The increase in conversions and engagement speaks volumes, and their strategic insights helped us better understand and segment our audience effectively.”
Digital Marketing Manager, Destination Queenstown
“We had no idea how much of a difference local pages could make! Since launching our new location pages, we've seen a huge boost in online visibility, and patients are finding the right clinic faster. The results have been awesome!”
Manager, Queenstown Medical Centre
“Working with Data Story helped us feel in control of our digital strategy. The team is insightful, responsive, and great to work with. Highly recommend!”
Marketing Manager, NZ Nature Fund
“Data Story helped to get us actionable data that led to big wins.”
Digital Manager, Quitstrong.nz
We are proud to be
Business Partner
Google Partner
Certified Partner