Tourism
Data Story insights and guides on tourism.
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Tourism & Hospitality clients




































What our tourism & hospitality clients say

“Arthur raised a great question around our budget allocation to branded search. As a result, we set up a test redirecting spend to generic and tracked performanc…”
Chief Marketing Officer, Wētā Workshop Tours

“The team at Data Story have transformed how we approach our digital marketing. Their data-driven approach and clear reporting means we always know exactly where…”
Marketing Director, Ultimate Hikes

“Working with Data Story has been a game changer for our SEO strategy. They helped us identify key opportunities and delivered measurable improvements in organic…”
Digital Marketing Manager, Destination Queenstown

“The paid media strategy that Data Story developed for us has consistently delivered strong ROAS. Their transparent reporting and proactive optimisation means we…”
Director, Aspiring Guides

“Data Story helped us completely overhaul our HubSpot setup. The result is a CRM that actually works for our team, with automation that saves us hours every week…”
Head of Marketing, MountainWatch

“The HubSpot CRM setup that Data Story delivered has completely transformed how we manage our client relationships. The team took time to truly understand our bu…”
Operations Manager, ARRIVAL Travel

“Data Story have been an invaluable partner in helping us understand and leverage our data to drive better marketing decisions. Their team is knowledgeable, resp…”
Marketing Manager, International Antarctica Centre

“Data Story helped us understand how to use trend-driven content to reach visitors at the right time. The results speak for themselves — our organic reach has ne…”
Tourism Manager, Horowhenua NZ
Tourism & Hospitality results

MountainWatch Travel
More Revenue. Same Budget. The Funnel Strategy That Made It Happen
March 12, 2026
See results
ARRIVAL Travel
ARRIVAL Travel Hubspot CRM Setup: A Scalable Foundation
November 25, 2025
See results
MountainWatch Travel
MountainWatch Travel HubSpot CRM Optimisation: Making the Most of your Tech
November 13, 2025
See results
Ultimate Hikes
Driving Efficient Bookings & Improved CPA With A Lead Generation Strategy
September 18, 2025
See results
Aspiring Guides Website Redevelopment
How Smart UX Increased Engagement and Bookings for Aspiring Guides
May 6, 2025
See results
Horowhenua NZ
Boosting the Horowhenua District tourism through trend-driven content strategies
March 27, 2025
See results
Aspiring Guides Paid Media
Aspiring Guides Paid Media Strategy: Modest Budget, Big Results
April 29, 2025
See results
Destination Queenstown
How Smart SEO Fixes Helped Destination Queenstown Improve Visibility and Rank for the Right Keywords
March 26, 2025
See results
Destination Queenstown
How a UX Audit Unlocked Clarity and Conversion Opportunities for Queenstown’s Visitor Website
March 31, 2025
See results