Te Whatu Ora

Health Promotion faced a major challenge with their digital tracking infrastructure. The existing Google Analytics implementation was outdated and inconsistently applied across 20+ websites. With Google's upgrade to GA4, their data would have been lost unless they migrated quickly and efficiently.

Beyond simple tracking, they also needed future-proofed web analytics that could provide actionable insights for various teams across different healthcare divisions. This required smart, efficient data tracking that worked across all websites, consistent event planning to capture meaningful data for decision-making, and scalability to accommodate future website changes and evolving digital strategies.

Without a structured approach, their digital reporting would be fragmented, unreliable, and reactive. This would make it difficult to answer queries, measure performance or optimise user experience. Previously, decisions were made from page views and engagement time, which perhaps were not the most meaningful or insightful data points to make decisions.

Our approach involved planning and collaboration to ensure accurate tracking across all digital assets. By creating structured, future-proofed tracking, we ensured that Te Whatu Ora could make data-driven decisions with confidence.

With accurate data, streamlined reporting, and deeper insights, Te Whatu Ora are now well-equipped to make data-driven decisions that improve healthcare accessibility for all New Zealanders.

The new tracking system enables the client to answer data-related queries from Parliamentary Questions and as part of OIAs that have to be answered in a certain timeframe. We moved key metrics into interactive dashboards, giving the client direct access to insights and future-proofing any changes in staff or systems. From the events that we implemented, Health Promotion are now using this data to inform website refreshes and content strategies.