SEO & GEO
Data Story insights and guides on seo & geo.
SEO & GEO
We have built a custom solution to the biggest challenge in destination marketing right now - AI Search Visibility
22 July 2026
See what AI tools say about your destination or experience today, then improve it. Our custom solution makes your visibility in AI search measurable across the customer journey, then gives you a plan to improve it.
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SEO & GEO
Your destination is being recommended in AI. Can you see it?
21 July 2026
The trip now gets planned inside a chat, and most destinations have no way to see how they show up there. A GEO playbook for tourism boards, regions and luxury destinations: what to measure, and where to start this week.
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SEO & GEO
Can you measure GEO, and does it work?
16 July 2026
GEO is measurable when prompts, citations, accuracy, access and commercial outcomes are tracked together. See how Data Story measures AI search in NZ.
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SEO & GEO
How to measure your brand in AI search
3 July 2026
Discovery has moved to AI, and most measurement has not caught up. How to see how your brand shows up in ChatGPT and Google AI Mode, and connect it to revenue.
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SEO & GEO
Mention, share of voice, citation, source share: the GEO metrics that matter, and why they're not the same thing
30 June 2026
A GEO report scores you on two layers, named and sourced, and asks two kinds of question, did it happen and how much was yours. Four numbers, easy to confuse, and aiming at the wrong one can burn a quarter.
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SEO & GEO
Google just changed how customers find you
21 May 2026
Google I/O 2026 reframed Search around background agents, generative interfaces, and in-search transactions. Here's what that shift means for how customers find you, and the questions marketing leaders should be asking now.
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