Author
Arthur Davey
Performance and Insights Lead
Arthur heads up performance and analytics at Data Story. He specialises in GA4 implementation, custom dashboards, and extracting the insights that drive measurable marketing improvements. Arthur is the team's resident data detective — he finds the signal in the noise.
2 Articles by Arthur Davey
Analytics
From chaotic reporting to data-led decision making
25 November 2025
Most marketing reporting breaks down long before anyone opens the monthly slide deck. Here's how to turn fragmented metrics into a clear, actionable story.
Advertising
Third-Party Cookies: Adapting to a New Era in Online Advertising
26 March 2025
Chrome holds 66% of browser market share and is phasing out third-party cookies. Here's what's changing, what it means for your ad performance, and how to prepare your tracking stack.