Author

Sabrina Poulin

CRM & Automation Specialist

Sabrina is Data Story's HubSpot expert, building CRM systems and marketing automation workflows that save teams time and improve conversion. She has designed lifecycle journeys for luxury accommodation operators, RTOs, and B2B businesses across the region.

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1 Article by Sabrina Poulin

Avoid the Spam Folder: Why Your Email Reputation Matters

26 March 2025

Around 45% of emails go to spam. Your sender reputation decides whether yours make the cut — here's how IP and domain reputation work, and how to fix a bad one.

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