Dave Hockly
Director
Dave founded Data Story with a belief that better data leads to better marketing. With over a decade in digital marketing across tourism, hospitality, and growth businesses, he specialises in turning complex analytics into clear business strategy. Dave leads client relationships and oversees the agency's strategic direction.
Tourism
Data For Strategy in Tourism Marketing
26 March 2025
Effectiveness is doing the right things; efficiency is doing things right. This is about data for strategy — the eight metrics that tell you where to focus to grow a tourism business.
Tourism
Strategy and Execution for Tourism Marketing Leaders
26 March 2025
A retainer-based, data-driven approach for tourism marketing teams: comprehensive analysis, clear annual goals, tactical execution, and monthly reviews that compound into real ROI.
Analytics
The Complete Guide to Data-Led Marketing in 2025
15 February 2025
Most businesses collect more data than they know what to do with. This guide walks through how to build a marketing function that actually uses it — from analytics foundations to full-funnel attribution.